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Mon, 17 Sep 2018
FCB JOBURG ASSISTS BRAND SA WITH BRICS BUSINESS FORUM

The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. According to account director, Leandra Moodley, the theme for the 10th annual BRICS Summit was ‘BRICS in Africa: Collaboration for Inclusive Growth and Shared Prosperity in the 4th Industrial Revolution’ and aimed to reflect the priorities of the BRICS members. “The agency was briefed to assist Brand South Africa and the Department of Trade and Industry with the BRICS Business Forum, one of several events making up the BRICS Leaders’ Summit,” she adds.

“Its responsibility was the creative curatorship and delivery of an event for 1 200 delegates that included a panel discussion session in the afternoon and a cocktail party in the evening. Attended by President Cyril Ramaphosa and Chinese President Xi Jinping, it was critical that the creative design and execution projected for South Africa as a highly industrialised country embracing the Fourth Industrial Revolution,” she says.

“It was a challenging task, addressed within a very tight time frame,” she adds. “However, it was highly successful, and we are thrilled to have been able to contribute so positively to South Africa’s role and image within the BRICS community.”

Source: https://www.mediaupdate.co.za/marketing/144524/fcb-joburg-assists-brand-sa-with-brics-business-forum

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Fri, 14 Sep 2018
FINAL CALL FOR ENTRIES TO APPSAFRICA INNOVATION AWARDS

The AppsAfrica Innovation Awards – showcasing the continent’s most innovative ventures – provide winners with industry recognition, global publicity, and networking opportunities with over 300 industry peers at the awards ceremony in Cape Town on November 12. Winners are also invited to Africa Tech Summit Kigali 2019 to join more than 400 tech leaders from across the continent.

The awards provide are open to corporates, established ventures or startups which have launched tech services in at least one African market.

Applicants must operate in one of the 14 categories covered by the awards: Disruptive Innovation, Health Tech, Best African App, Enterprise, Blockchain, News and Entertainment, Edtech, Fintech, Agritech, IoT, mCommerce, Mobility, Social Impact, and the Changing Africa Award.

Applications will be assessed by a team of industry expert judges who are selected based on their knowledge, influence and contribution to the improvement of technology and business in Africa.

Entries can be submitted here until September 14, with the shortlisted finalists announced in October 2018. Source: http://www.bizcommunity.africa/Article/410/78/181675.html

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Wed, 12 Sep 2018
FOR TRUE SEO, REMEMBER THE HUMAN ELEMENT

A colleague of mine (a fellow writer, but not a website copywriter or SEO specialist) recently said,

SEO writing has deteriorated into basically choosing appropriate keywords for a subject, and then using them in vaguely coherent sentences to score highly in searches.

He went on,

In this day and age, in which people hardly READ anymore, what’s the point of strategising, optimising, carefully inserting and tweaking? Who cares if the content is largely vanilla, instead of deeply significant, client-specific copy?

I couldn’t disagree more and, because this is a widespread misperception that many clients and industry fellows may share, I need to clear it up. Like, now.

For true SEO, remember the human element

What you need to kno

What my colleague was referring to is an old and thankfully abandoned practice, commonly referred to as ‘keyword stuffing’. It looks like this:

“This article provides free writing tips, so be sure to check out this free writing tips article if you are interested in getting free writing tips.”

Or like this:

‘Our investment principles guide our investment strategy and form the basis from which investment decisions are made. Before embarking on any investment plan it is important to have the correct foundation on which to base an investment strategy. With this in mind, we have chosen certain basic investment principles.’

But the technique doesn’t work anymore, because Google has evolved so much that it is far is too clever for this nonsense. In fact, using keyword stuffing today will badly prejudice your organic SEO.

So, what to do? Remember the human element. Here are six tips for achieving organic SEO on websites, in line with Google’s latest algorithms…

Six tips for true, human-friendly SEO

Try to create high-value content that achieves the business’s objectives, as if search engines didn’t exist. Create smart on-page SEO, using the language that the audience uses when searching and socialising, so that Google sees the site as the most relevant option to direct them to. Prioritise answering the user’s question over ranking. (Invest in one great piece of content that engages buyer personas, rather than six pieces that fail to answer real-life questions.) Pick only one main keyword or keyphrase per page, and use that as your over-riding ‘topic’ or focus area for the page. Consider the length of webpage copy. If you only have a few sentences per page, search spiders will think your content is too skimpy. Granted, there’s no official word count, but I like to aim for 200-250 words on ‘normal’ (less strategic) pages and 750-900 for cornerstone pages. Never ‘keyword-stuff’ or try to make websites into article factories packed with waffle. It doesn’t work. Google. Is. Cleverer. Than. You. Are.

The bottom line is that modern search has moved away from starting with info and connecting it to an audience, to starting with the user and customising the result. That’s how we should write SEO copy for websites.

 

Source: http://www.bizcommunity.com/Article/196/16/181577.html

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